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~person:"Kumar, V."
~subject:"Beziehungsmarketing"
~isPartOf:"Handbook of research on customer engagement"
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Handbook of research on customer engagement
Journal of the Academy of Marketing Science
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Legends in marketing
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Handbook of research on customer equity in marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
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(pp. 4-19)
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2019
Persistent link: https://www.econbiz.de/10013163341
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