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person:"Fantapié Altobelli, Claudia"
~institution:"Helmut-Schmidt-Universität"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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"Name and Shame" : die Bedeutung der Aufklärung zur Bekämpfung von Ambush-Marketing
Jurowskaja, Ella
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2016
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[1. Aufl.]
Persistent link: https://www.econbiz.de/10011418298
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Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
Meister, Sandra
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2012
Persistent link: https://www.econbiz.de/10009542441
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Ein integriertes Stadtmarketing- und Finanzierungskonzept für Kommunen : theoretische Fundierung und empirische Analyse
Granzow, Thorsten Jörn
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2005
Persistent link: https://www.econbiz.de/10002424758
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