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~isPartOf:"Schriftenreihe Communicatio"
~isPartOf:"Advances in wireless technologies and telecommunication (AWTT) book series"
~subject:"Marke"
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Schriftenreihe Communicatio
Advances in wireless technologies and telecommunication (AWTT) book series
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Markenkommunikation mit Public Relations : theoretische Exploration des Beitrages von Public Relations zur integrierten Kommunikation von Produktmarken
Luchtefeld, Anja
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2011
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