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~person:"Stoeck, Norbert"
~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Deutschland
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Event sector
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Germany
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Veranstaltungswirtschaft
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Beziehungsmarketing
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Branchenentwicklung
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Europa
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Europe
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Messe
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Messemarketing
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Messewirtschaft
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Relationship marketing
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Sector development
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Trade fair
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Event-Marketing
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International market entry
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Internationaler Markteintritt
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Internationalisierung
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Messeveranstalter
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Strategisches Management
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Theorie
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Theory
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Transnational corporation
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Wettbewerbsstrategie
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German
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Stoeck, Norbert
Benkenstein, Martin
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Klein, Christine-Elisabeth
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Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
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ECONIS (ZBW)
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Internationalisierungsstrategien im Messewesen
Stoeck, Norbert
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1999
Persistent link: https://www.econbiz.de/10000682591
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