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~isPartOf:"Transformative consumer research for personal and collective well-being"
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Transformative consumer research for personal and collective well-being
Betriebswirtschaftslehre für Technologie und Innovation
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Consumer psychology in a social media world
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Customer relationship management and the social and semantic web : enabling cliens conexus
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GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
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Information diffusion management and knowledge sharing ; volume 2
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International journal of advertising : the quarterly review of marketing communications
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New horizons in marketing series
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ECONIS (ZBW)
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Social media for social change : a transformative consumer research perspective
Kozinets, Robert V.
;
Belz, Frank
;
McDonagh, Pierre
- In:
Transformative consumer research for personal and …
,
(pp. 205-223)
.
2012
Persistent link: https://www.econbiz.de/10009260775
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2
Konsumenteneinstellungen im Social Web : neuartige Ansätze im internetbezogenen Kontext
Wagenführer, Daniel
-
2012
Persistent link: https://www.econbiz.de/10013429728
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