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~person:"Moschis, George P."
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Transformative consumer research for personal and collective well-being
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ECONIS (ZBW)
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Consumer well-being in later life
Pettigrew, Simone
;
Moschis, George P.
- In:
Transformative consumer research for personal and …
,
(pp. 565-581)
.
2012
Persistent link: https://www.econbiz.de/10009260757
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2
Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P.
-
1996
Persistent link: https://www.econbiz.de/10014385597
Saved in:
3
Marketing to older consumers : a handbook of information for strategy development
Moschis, George P.
-
1992
-
1. publ.
Persistent link: https://www.econbiz.de/10011352234
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