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Marketing theory
SpringerLink / Bücher
30
Working paper / National Bureau of Economic Research, Inc.
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International journal of consumer studies
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NBER working paper series
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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Transformative consumer research for personal and collective well-being
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Handbook of consumer psychology
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Critical perspectives on diversity, equity, and inclusion in marketing
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The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
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(Forschungsverbund "Empir. Verbraucherforschung")
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Betriebswirtschaftliche Abhandlungen
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ECONIS (ZBW)
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1
Consumers' collective action in market system dynamics : a case of beer
Kjeldgaard, Dannie
;
Askegaard, Søren
;
Rasmussen, …
- In:
Marketing theory
17
(
2017
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10011675836
Saved in:
2
Market resource gaps : identifying resources to cocreate solutions that facilitate consumption
Abendroth, Lisa J.
;
Pels, Jaqueline
- In:
Marketing theory
17
(
2017
)
3
,
pp. 357-371
Persistent link: https://www.econbiz.de/10011825001
Saved in:
3
Value creation processes and value outcomes in marketing theory : strangers or siblings?
Gummerus, Johanna
- In:
Marketing theory
13
(
2012
)
1
,
pp. 19-46
Persistent link: https://www.econbiz.de/10009740432
Saved in:
4
The paradigmatic pitfalls of customer-centric marketing
Osborne, Phil
;
Ballantyne, David
- In:
Marketing theory
12
(
2012
)
2
,
pp. 155-172
Persistent link: https://www.econbiz.de/10009571616
Saved in:
5
Exploring space and place in marketing research : excavating the garage
Hirschman, Elizabeth Caldwell
;
Ruvio, Ayalla
;
Belk, …
- In:
Marketing theory
12
(
2012
)
4
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009697275
Saved in:
6
Maffesoli and consumer tribes : developing the theoretical links
O’Reilly, Daragh
- In:
Marketing theory
12
(
2012
)
3
,
pp. 341-347
Persistent link: https://www.econbiz.de/10009658890
Saved in:
7
The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa
;
Mish, Jenny
- In:
Marketing theory
11
(
2011
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
Saved in:
8
Towards an epistemology of consumer culture theory : phenomenology and the context of context
Askegaard, Søren
;
Linnet, Jeppe Trolle
- In:
Marketing theory
11
(
2011
)
4
,
pp. 381-404
Persistent link: https://www.econbiz.de/10009419192
Saved in:
9
Customer assets and customer equity : management and measurement issues
Persson, Andreas
;
Ryals, Lynette
- In:
Marketing theory
10
(
2010
)
4
,
pp. 417-436
Persistent link: https://www.econbiz.de/10008807070
Saved in:
10
From goods to service branding : an integrative perspective
Brodie, Roderick J.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
Saved in:
11
Integrating brand, retailer and end-customer perspectives
Glynn, Mark S.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 137-140
Persistent link: https://www.econbiz.de/10003826413
Saved in:
12
Time and the marketplace
Read, Daniel
- In:
Marketing theory
7
(
2007
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10003433162
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