//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Chikweche, Tendai"
~subject:"Simbabwe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumententypologie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Simbabwe
Target group
11
Zielgruppe
11
Low income
4
Niedrigeinkommen
4
Zimbabwe
4
Consumer behaviour
3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Brand management
2
Customer value
2
Kundenwert
2
Markenführung
2
USA
2
United States
2
Africa
1
Afrika
1
Armutsbekämpfung
1
Automotive industry
1
Beziehungsmarketing
1
Bildungsangebot
1
Bildungseinrichtung
1
Bio-Lebensmittel
1
Bottom of the pyramid
1
Brand image
1
Cluster analysis
1
Clusteranalyse
1
Commitment <Management>
1
Consumer goods industry
1
Consumer motivation
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Credibility
1
Cross-cultural relations
1
Developing countries
1
Distribution channel
1
E-commerce
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Bauer, Hans H.
Chikweche, Tendai
Fletcher, Richard
3
Burgess, Steven Michael
1
Nyajeka, Pfavai
1
Published in...
All
Journal of global marketing
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
- In:
Journal of global marketing
26
(
2013
)
5
,
pp. 239-257
Persistent link: https://www.econbiz.de/10010232479
Saved in:
2
Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
Saved in:
3
Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
Saved in:
4
Franchising at the Bottom of the Pyramid (BOP) : an alternative distriution approach
Chikweche, Tendai
;
Fletcher, Richard
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10009314461
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->