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Measuring and managing brands
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Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
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2009
Persistent link: https://www.econbiz.de/10003784634
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2
Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Cova, Bernard
;
Cova, Véronique
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2009
Persistent link: https://www.econbiz.de/10003784800
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Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark
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2009
Persistent link: https://www.econbiz.de/10003784825
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4
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
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2009
Persistent link: https://www.econbiz.de/10003784829
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How to market to women by humanising your brand
Learned, Andrea
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2009
Persistent link: https://www.econbiz.de/10003784847
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6
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
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2009
Persistent link: https://www.econbiz.de/10003785587
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