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subject:"Brand management"
~person:"Buijzen, Moniek"
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Brand management
Advertising effects
7
Children
7
Kinder
7
Target group
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Werbewirkung
7
Zielgruppe
7
Advertising
6
Werbung
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children
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Cognition
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Consumer behaviour
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Consumer socialization
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Buijzen, Moniek
Bagozzi, Richard P.
3
Bergami, Massimo
2
Brudler, Benjamin
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Cauberghe, Verolien
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Chikweche, Tendai
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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Boys’ responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
2
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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