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subject:"Brand management"
~subject:"Marktforschung"
~isPartOf:"Journal of marketing communications"
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Brand management
Marktforschung
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Advertising
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Advertising effects
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Journal of marketing communications
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Young consumers : insight and ideas for responsible marketers
6
Journal of business research : JBR
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
SpringerLink / Bücher
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Harvard-Business-Manager : das Wissen der Besten
3
Journal of fashion marketing and management
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Journal of food products marketing
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Marketing intelligence & planning
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
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DICE discussion paper
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Handbuch Kommunikationsmanagement
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Handbuch Zielgruppenmanagement
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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International journal of sport management and marketing : IJSMM
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international consumer marketing
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Journal of marketing management : MM
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Marketing letters : a journal of research in marketing
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Measuring and managing brands
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The journal of brand management : an international journal
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Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
2
Asia Pacific business review
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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BTE-Fachdokumentation
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Bericht der GfK-Tagung : vom ...
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Brand research : [an outcome of the second International Conference on Brand Management]
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Bridging the gap between advertising academia and practice
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
City branding : theory and cases
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Cowles Foundation discussion paper
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
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Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
2
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
3
Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.
;
Gunn, R. W.
;
Kubacki, K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
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