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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Manchanda, Puneet"
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Consumer behaviour
Konsumentenverhalten
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Manchanda, Puneet
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
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Kuksov, Dmitri
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Liberali, Guilherme
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Van Den Bulte, Christophe
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Chan, Tat
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Salisbury, Linda Court
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Fader, Peter
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Narayan, Vishal
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Che, Hai
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Chen, Yuxin
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Danaher, Peter J.
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Donkers, Bas
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Dukes, Anthony
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Dzyabura, Daria
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Gopalakrishnan, Arun
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Ross School of Business working paper series
2
Information systems research : ISR
1
Journal of marketing research : JMR
1
Quantitative marketing and economics : QME
1
Research paper series / Stanford Graduate School of Business
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Quantifying cross and direct network effects in online consumer-to-consumer plaftorms
Chu, Junhong
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 870-893
Persistent link: https://www.econbiz.de/10011617435
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2
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
3
The role of targeted communication and contagion in product adoption
Manchanda, Puneet
;
Xie, Ying
;
Youn, Nara
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
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