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subject:"Theorie"
~type_genre:"Reprint"
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Search: subject_exact:"Konsumentenverhalten"
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Theorie
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Consumer behaviour
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ECONIS (ZBW)
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1
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
2
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
3
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
4
Local consumption cultures in a globalizing world
Jackson, Peter
-
2010
Persistent link: https://www.econbiz.de/10003916239
Saved in:
5
Lived effects of the contemporary economy : globalization, inequality and the consumer society
Storper, Michael
-
2010
Persistent link: https://www.econbiz.de/10003916330
Saved in:
6
Sequential brand extensions and brand choice behavior
Swaminathan, Vanitha
-
2010
Persistent link: https://www.econbiz.de/10003924417
Saved in:
7
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
8
Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003832351
Saved in:
9
Advertising, needs, and "commodity fetishism"
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832501
Saved in:
10
Cross-cultural consumer consumption research : dealing with issues emerging from globalization and fragmentation
Cornwell, T. Bettina
;
Drennan, Judy
-
2009
Persistent link: https://www.econbiz.de/10003876814
Saved in:
11
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
12
De-globalization of food markets? : consumer perceptions of safe food
Nygård, Berit
;
Storstad, Oddveig
-
2008
Persistent link: https://www.econbiz.de/10003727973
Saved in:
13
A bias in the prediction of tastes
Loewenstein, George F.
;
Adler, Daniel
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 313-324)
.
2008
Persistent link: https://www.econbiz.de/10003729572
Saved in:
14
Postmodern evaluation - or not?
Mabry, Linda
-
2006
Persistent link: https://www.econbiz.de/10003805831
Saved in:
15
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
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