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~subject:"Großbritannien"
~subject:"Markenartikel"
~type_genre:"Book section"
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Großbritannien
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Brand management ; Vol. 2
1
Cases on branding strategies and product development : successes and pitfalls
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The advertising handbook
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A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
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2
Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin
;
Hildebrandt, Lutz
;
Silberhorn, Nadja
- In:
Quantitative marketing and marketing management : …
,
(pp. 287-302)
.
2012
Persistent link: https://www.econbiz.de/10009621755
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3
Markendifferenzierung durch Ingredient Branding : ein Überblick über empirische Ergebnisse
Schlüter, Thilo
;
Villeda, Isabel Victoria
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 95-116)
.
2011
Persistent link: https://www.econbiz.de/10008698898
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4
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
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5
FMCG advertising : the home of branding
Broadbent, Tim
- In:
The advertising handbook
,
(pp. 162-173)
.
2009
Persistent link: https://www.econbiz.de/10003851914
Saved in:
6
Non-financial, non-housing wealth in the United Kingsdom personal sector : new estimates 1948 - 1995
Williams, Geoffrey Alan
- In:
Studies in quantitative macroeconomics
,
(pp. 114-168)
.
1997
Persistent link: https://www.econbiz.de/10001561865
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