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type_genre:"Fallstudie"
~person:"Albrecht, Ingo"
~person:"Fagerlund, Magnus"
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Search: subject_exact:"Konsumgüterindustrie"
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Consumer goods industry
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Brand management
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Albrecht, Ingo
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
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Globally standardised versus locally adapted packaging : a case study at Sony Ericsson Mobile Communications AB
Nilsson, Fredrik
;
Fagerlund, Magnus
;
Körner, Jonas
- In:
International journal of retail & distribution management
41
(
2013
)
5
,
pp. 396-414
Persistent link: https://www.econbiz.de/10009767788
Saved in:
2
Unilever : globale und lokale Aspekte erfolgreicher Markenführung
Nabholz, Nadja
;
Albrecht, Ingo
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 181-191)
.
2010
Persistent link: https://www.econbiz.de/10009011560
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