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Brand management ; Vol. 1
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ECONIS (ZBW)
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Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
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Sethuraman, Raj
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2010
Persistent link: https://www.econbiz.de/10003924129
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When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
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2010
Persistent link: https://www.econbiz.de/10003924379
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Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
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2010
Persistent link: https://www.econbiz.de/10003924415
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