//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsummotiv"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer motivation
6
Kaufmotiv
6
Advertising effects
2
Consumer behaviour
2
Experiment
2
Konsumentenverhalten
2
Werbewirkung
2
Advertising
1
Bedürfnisse
1
Brand image
1
Brand management
1
China
1
Communication
1
Comparison
1
Control theory
1
Fast Food
1
Fast food
1
Großbritannien
1
Internet marketing
1
Islamic finance
1
Islamisches Finanzsystem
1
Kommunikation
1
Kontrolltheorie
1
Low-cost strategy
1
Markenführung
1
Markenimage
1
Needs
1
Niedrigpreisstrategie
1
Online-Marketing
1
Product management
1
Produktmanagement
1
Promotional materials
1
Prospect Theory
1
Prospect theory
1
Rabatt
1
Rebate
1
Sales promotion
1
Spain
1
Spanien
1
Target group
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Argyriou, Evmorfia
1
Christodoulides, George
1
Chung, Tzu-Shao
1
Delgado-Ballester, Elena
1
Devlin, James
1
Ennew, Christine T.
1
Ku, Hsuan-Hsuan
1
Kuo, Chien-Chih
1
Martin, Brett A. S.
1
McKechnie, Sally
1
Melewar, T. C.
1
Michaelidou, Nina
1
Palazon, Mariola
1
Rusnah Muhamad
1
Sharifah Faridah Syed Alwi
1
Smith, Andrew
1
Sobh, Rana
1
Yang, Yi-Ting
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of retailing and consumer services
21
Psychology & marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
The journal of consumer marketing
10
Journal of business research : JBR
9
International journal of retail & distribution management
8
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Research
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection
5
Journal of Islamic marketing : JIMA
4
Journal of internet commerce
4
Journal of travel and tourism marketing
4
Tourism management : research, policies, practice
4
Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
4
CUDARE working papers
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of wine business research : IJWBR
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising research
3
Journal of marketing theory and practice
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
Business Analytics
2
Central European business review : CEBR
2
Challenges for the trade of Central and Southeast Europe
2
Conference proceedings trends in business communication 2016
2
Customer Experience : Forum Dienstleistungsmanagement
2
ERIM report series research in management
2
Focus Dienstleistungsmarketing
2
Forschungsgruppe Konsum und Verhalten
2
Global business review
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on retailer-consumer relationship development
2
International journal of sport management and marketing : IJSMM
2
International marketing in the fast changing world
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Decision-contextual and individual influences on scarcity effects
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Yang, Yi-Ting
;
Chung, …
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1314-1332
Persistent link: https://www.econbiz.de/10009787163
Saved in:
2
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
3
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
4
Effects of discount framing in comparative price advertising
McKechnie, Sally
;
Devlin, James
;
Ennew, Christine T.
; …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1501-1522
Persistent link: https://www.econbiz.de/10009707878
Saved in:
5
Cross-national differences in e-WOM influence
Christodoulides, George
;
Michaelidou, Nina
;
Argyriou, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
Saved in:
6
Feedback information and consumer motivation : the moderating role of positive and negative reference values in self-regulation
Sobh, Rana
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 963-986
Persistent link: https://www.econbiz.de/10009231671
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->