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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
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Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
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Cases on branding strategies and product development : …
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(pp. 194-238)
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2015
Persistent link: https://www.econbiz.de/10010504639
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