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subject:"Consumer behaviour"
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Search: subject_exact:"Kosmetikindustrie"
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Consumer behaviour
Kosmetikindustrie
157
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Journal of international consumer marketing
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Kybernetik und Wissensgesellschaft : Wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 26. und 27. September 2002 in Stuttgart
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Examining country of origin effect among Lebanese consumers : a study in the cosmetics industry
Zbib, Imad
;
Ghaddar, Reem
;
Samarji, Ahmad
;
Wahbi, Marwan
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10012483610
Saved in:
2
Grooming market in India : concept, instrumentality, outcomes, and marketing
Verma, Harsh V.
;
Duggal, Ekta
- In:
Managerial strategies and practice in the Asian …
,
(pp. 82-106)
.
2016
Persistent link: https://www.econbiz.de/10011473709
Saved in:
3
China : celebrity endorsement within the Chinese beauty industry ; views from Beijing's female consumers
McPherson, Mark
;
Li, Xiang
- In:
Marketing management in Asia
,
(pp. 33-50)
.
2013
Persistent link: https://www.econbiz.de/10009659660
Saved in:
4
Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
5
The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
Saved in:
6
Investigating the effects of cosmeceutical product advertising in beauty-care decision making
Meng, Juan
;
Pan, Po-lin
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 250-266
Persistent link: https://www.econbiz.de/10009630753
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7
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
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8
Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Schmitz, Miriam
-
2008
Persistent link: https://www.econbiz.de/10003847046
Saved in:
9
Two-step PLS regression for L-structured data : an application in the cosmetic industry
Esposito Vinzi, Vincenzo
;
Guinot, Christiane
; …
- In:
Statistical methods & applications : SMA ; journal of …
16
(
2007
)
2
,
pp. 263-278
Persistent link: https://www.econbiz.de/10003548887
Saved in:
10
Ein Autopoiesis-Modell der Verbraucherkognition anhand einer Produktentwicklungs-Fallstudie aus der Konsumgüterindustrie
Ferrari, Josiane
- In:
Kybernetik und Wissensgesellschaft : Wissenschaftliche …
,
(pp. 323-348)
.
2004
Persistent link: https://www.econbiz.de/10002080516
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