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type_genre:"Case study"
~person:"Chang, Victor"
~person:"Baidya, Mehir Kumar"
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Journal of targeting, measurement and analysis for marketing
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Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
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ECONIS (ZBW)
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A case study for business integration as a service
Chang, Victor
- In:
Trends in e-business, e-services, and e-commerce : …
,
(pp. 229-254)
.
2014
Persistent link: https://www.econbiz.de/10010236828
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Effectiveness of marketing expenditures : a brand level case study
Baidya, Mehir Kumar
;
Basu, Partha
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 181-188
Persistent link: https://www.econbiz.de/10003760622
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