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Analysis of variance
4
Varianzanalyse
4
Advertising effects
3
Werbewirkung
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Advertising
1
Belgien
1
Belgium
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Canada
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Children
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Consumer behaviour
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Creativity
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Estimation
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Fernsehprogramm
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Fernsehwerbung
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Gender
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Geschlecht
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Interactive media
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Interaktive Medien
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Kanada
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Kinder
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Konsumentenverhalten
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Kreativität
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Mobile Business
1
Mobile Marketing
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Mobile business
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Mobile marketing
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Mobile phone
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Mobiltelefon
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Psychology of advertising
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Schätzung
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Social Web
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Social web
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Target group
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Television advertising
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Television programme
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Werbepsychologie
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Bakir, Aysen
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Blodgett, Jeffrey G.
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Cauberghe, Verolien
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Dahlén, Micael
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Nantel, Jacques
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Pelsmacker, Patrick de
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Rose, Gregory
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Rosengren, Sara
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Törn, Fredrik
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Journal of advertising research
Journal of econometrics
37
Finance research letters
15
Working paper
15
Discussion paper / Tinbergen Institute
14
Journal of financial econometrics
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Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
14
International journal of theoretical and applied finance
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Journal of empirical finance
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Capital markets and finance in the enlarged Europe : the Postgraduate Research Programme working paper series
12
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
12
Working paper / National Bureau of Economic Research, Inc.
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Economics letters
11
International journal of hospitality management
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Journal of banking & finance
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SFB 649 discussion paper
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Journal of financial econometrics : official journal of the Society for Financial Econometrics
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Mathematical finance : an international journal of mathematics, statistics and financial theory
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NBER working paper series
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Econometric reviews
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European journal of operational research : EJOR
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Quantitative finance
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Journal of the American Statistical Association : JASA
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NBER Working Paper
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Organizational research methods : ORM
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The review of financial studies
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Working paper / Department of Econometrics and Business Statistics, Monash University
8
Working paper series / University of Zurich, Department of Economics
8
Applied economics
7
Applied economics letters
7
International journal of forecasting
7
The European journal of finance
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The review of economics and statistics
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CORE discussion papers : DP
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CREATES research paper
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Global COE Hi-Stat discussion paper series
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International journal of productivity and quality management : IJPQM
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Journal of business ethics : JOBE
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Research paper series / Swiss Finance Institute
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Statistical papers
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Working papers in economics and statistics
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1
Children's responses to gender-role stereotyped advertisements
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Rose, Gregory
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
Saved in:
2
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
3
The impact of SMS advertising on members of a virtual community
Nantel, Jacques
;
Sekhavat, Yasha
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 363-374
Persistent link: https://www.econbiz.de/10003768834
Saved in:
4
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
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