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~subject:"Germany"
~subject:"Branchenentwicklung"
~subject:"Markenartikel"
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ECONIS (ZBW)
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1
Battle royale : Harley vs. Triumph
Gupta, Potnuru Rama Krishna
;
Kumar, Sunil
;
Gade, Surendar
- In:
Cases on the resurgence of emerging businesses
,
(pp. 88-100)
.
2023
Persistent link: https://www.econbiz.de/10014318641
Saved in:
2
Geschäftsbericht / Zweirad-Industrie-Verband e.V. : vorgelegt zur Jahreshauptversammlung am ...
Zweirad-Industrie-Verband
-
Schwalbach a.Ts.
-
2000(2001) - 2018(2019); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10001591203
Saved in:
3
Industrieevolution : lokale Agglomeration, Markteintrittsbedingungen, vertikale Industriestrukturen und das Überleben von Firmen
Stürz, Roland A.
-
2014
Persistent link: https://www.econbiz.de/10010414995
Saved in:
4
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
Saved in:
5
Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
Saved in:
6
Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
Saved in:
7
Cross-cultural differences in online brand communities : an exploratory study of Indian and American online brand communities
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10008991648
Saved in:
8
Brand Community-Building bei Harley-Davidson
Arnezeder, Christina
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 333-351)
.
2009
Persistent link: https://www.econbiz.de/10003771001
Saved in:
9
Time Path in Innovation, Imitation, and Growth : The Case of the Motorcycle Industry in Postwar Japan
Yamamura, Eiji
-
2009
Firm-level data on the development of the motorcycle industry in Japan from 1948 to 1964 are used to explore how an industry evolves over time.An initial review of the evolution of the Japanese motorcycle industry suggests that technological advancement played a critical role in the...
Persistent link: https://www.econbiz.de/10013154320
Saved in:
10
Asian industrial development from the perspective of the motorcycle industry
Ōhara, Moriki
;
Sato, Yuri
-
2008
Persistent link: https://www.econbiz.de/10003817566
Saved in:
11
La nazionalizzazione a due ruote : genesi e decollo di uno scooter italiano
Rapini, Andrea
-
2007
Persistent link: https://www.econbiz.de/10003607880
Saved in:
12
Gewährleistungsmanagement im Entstehungszyklus eines Fahrzeugs : Weiterentwicklung des Target Costing-Konzeptes bei BMW Motorrad
Jander, Heidrun
;
Kahlenberg, Robert
;
Graßhoff, Jürgen
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
58
(
2006
)
1
,
pp. 128-148
Persistent link: https://www.econbiz.de/10003273667
Saved in:
13
Jahresbericht ... / IVM, Industrie-Verband Motorrad Deutschland e.V
Industrie-Verband Motorrad Deutschland
-
1995-: Essen : IVM
-
1995 -
Persistent link: https://www.econbiz.de/10003804991
Saved in:
14
Time path in innovation, imitation, and growth : the case of the motorcycle industry in postwar Japan
Yamamura, Eiji
;
Sonobe, Tetsushi
;
Ōtsuka, Keijirō
- In:
Journal of evolutionary economics : JEE
15
(
2005
)
2
,
pp. 169-186
Persistent link: https://www.econbiz.de/10002771110
Saved in:
15
Markenmanagement in der Motorradindustrie : Grundlagen, Trends, Erfolgsstrategien führender Hersteller
Fischer, Wolfgang
(
ed.
);
Blenk, Georg
(
ed.
); …
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002626926
Saved in:
16
The expansion of the motor-cycle industry in Germany and in Great Britain (1918 until 1932)
Braun, Helmut
;
Panzer, Christian
- In:
The journal of European economic history
32
(
2003
)
1
,
pp. 25-59
Persistent link: https://www.econbiz.de/10001857757
Saved in:
17
Ein hedonisches Mixture-Modell zur Aufdeckung latenter Preis-Leistungsstrukturen
Baumgartner, Bernhard
- In:
Journal of business economics : JBE
72
(
2002
)
5
,
pp. 477-496
Persistent link: https://www.econbiz.de/10001670378
Saved in:
18
Aufstieg und Niedergang der deutschen Motorradindustrie
Gömmel, Rainer
-
1997
Persistent link: https://www.econbiz.de/10001329197
Saved in:
19
Jahresbericht ... / IVM, Industrie-Verband Motorrad Deutschland e.V
Industrie-Verband Motorrad Deutschland
-
Essen : IVM
-
1995 -
Persistent link: https://www.econbiz.de/10000631363
Saved in:
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