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~subject:"Brand management"
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Search: subject_exact:"Kreditkartengesellschaft"
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Brand management
Kreditkartengesellschaft
123
Credit card industry
118
Kreditkarte
54
Credit card
51
USA
40
United States
40
Wohlfahrtsanalyse
16
Consumer credit
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Verbraucherkredit
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Theorie
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Consumer behaviour
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Chipkarte
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Kartellrecht
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7
Bankentgelt
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Beziehungsmarketing
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Charges
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Interest rate
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Relationship marketing
7
Risikomanagement
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Risk management
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Unvollkommener Wettbewerb
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Zins
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Bank charge
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Credit risk
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Kreditrisiko
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Anreizregulierung
5
Competition policy
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Imperfect competition
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Blankson, Charles
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Halpert, Karen D.
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Kalafatis, Stavros P.
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Nedbal, Dagmar
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Handbuch Kommunikationsmanagement
1
Journal of advertising research
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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ECONIS (ZBW)
3
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Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
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2
Congruence between positioning and brand advertising
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003609582
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3
The credit card industry - from financial products to consumer brands
Halpert, Karen D.
- In:
Handbuch Kommunikationsmanagement
,
(pp. 587-597)
.
2005
Persistent link: https://www.econbiz.de/10003315156
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