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person:"Rao, Ram C."
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Search: subject_exact:"Kreditkartengesellschaft"
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Credit card industry
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Kreditkartengesellschaft
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USA
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United States
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Beziehungsmarketing
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Customer acquisition
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Rao, Ram C.
Raveendranathan, Gajendran
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Journal of financial services marketing : JFSM
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ECONIS (ZBW)
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Why are some modes of acquisition more profitable? : a study of the credit card industry
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10009385087
Saved in:
2
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
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