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subject:"China"
~isPartOf:"Handbook of contemporary marketing in China : theories and practices"
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China
Cultural identity
3
Kulturelle Identität
3
Consumer behaviour
2
Konsumentenverhalten
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Advertising effects
1
Brand
1
Markenartikel
1
Market segmentation
1
Marketing management
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Marketingmanagement
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Marktsegmentierung
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Social network
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Soziales Netzwerk
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Barnes, Bradley R.
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Chang, En Chi
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Kniazeva, Maria
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Wang, Cheng Lu
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Yen, Dorothy Ai-wan
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Handbook of contemporary marketing in China : theories and practices
Journal of global marketing
8
The international journal of human resource management
8
Journal of business research : JBR
7
Cross cultural management : an international journal
6
International business review : the official journal of the European International Business Academy
6
Journal of technology management in China
6
Asia Pacific journal of marketing and logistics
5
Frontiers of business research in China : selected publications from Chinese universities
5
International journal of Chinese culture and management : IJCCM
5
International marketing review
5
International journal of consumer studies
4
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of international consumer marketing
4
Journal of international marketing
4
Asia Pacific business review
3
Australasian marketing journal
3
Handbook of Chinese organizational behavior : integrating theory, research and practice
3
International review of economics & finance : IREF
3
Journal of Asia Pacific business
3
Journal of international management
3
Management international review : mir ; journal of international business
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Tourism management : research, policies, practice
3
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
Cases on sustainable human resources management in the Middle East and Asia
2
China economic review : an international journal
2
Cross-cultural and critical perspectives on brands
2
Economic modelling
2
European journal of international management : EJIM
2
Forum for social economics
2
Global consumer behavior
2
Handbook of research on international advertising
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business and economics research journal
2
International journal of business and systems research
2
International journal of cross cultural management
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ECONIS (ZBW)
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Consumer market segmentation in China
Chang, En Chi
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 185-208)
.
2011
Persistent link: https://www.econbiz.de/10008987117
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2
A happy man in a Buick : how Chinese consumers let western brands enter their lives
Kniazeva, Maria
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 153-172)
.
2011
Persistent link: https://www.econbiz.de/10008987120
Saved in:
3
The Chinese notion of guanxi
Yen, Dorothy Ai-wan
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 83-100)
.
2011
Persistent link: https://www.econbiz.de/10008987127
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