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Cultural pluralism : uncovering consumption patterns in a multicultural environment
Demangeot, Catherine
;
Sankaran, Kizhekepat
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 760-783
Persistent link: https://www.econbiz.de/10009577012
Saved in:
2
Special issue: Multicultural perspectives in customer behaviour
Piacentini, Maria
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008757676
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