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subject:"Consumer behaviour"
~isPartOf:"Handbook of qualitative research methods in marketing"
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Consumer behaviour
Brand management
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Bengtsson, Anders
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Ostberg, Jacob
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Handbook of qualitative research methods in marketing
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
5
Research in consumer behavior
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Marketing theory
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Routledge studies in marketing
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The impact of theory on representations of the consumer and the marketing organisation
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Acta Universitatis Wratislaviensis : AUW
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Berichte aus der Betriebswirtschaft
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Beyond Hofstede : culture frameworks for global marketing and management
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Consumer Australia : historical perspectives
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Cultural studies and anti-consumerism : a critical encounter
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Fontys Venlo - publication of applied sciences
1
Gender, culture, and consumer behavior
1
Information communication technologies and emerging business strategies
1
International journal of hospitality management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Lund studies in economics and management
1
Routledge interpretive marketing research
1
Routledge interpretive marketing research series
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Simon Business School working paper
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Simon School Working Paper
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The Routledge companion to identity and consumption
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The journal of consumer marketing
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Researching the cultures of brands
Bengtsson, Anders
;
Ostberg, Jacob
- In:
Handbook of qualitative research methods in marketing
,
(pp. 83-93)
.
2006
Persistent link: https://www.econbiz.de/10003445800
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