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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
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Praca naukowa / Uniwersytet Ekonomiczny w Katowicach
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Brands : interdisciplinary perspectives
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International journal of nonprofit and voluntary sector marketing
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Global innovation and entrepreneurship : challenges and experiences from East and West
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Marketingaspekte : Festschrift für Prof. Gerhard A. Wührer zum 65. Geburtstag
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Labellisation et mise en marque des territoires : [colloque international, Clermont-Ferrand, 8-9-10 novembre 2011]
Fournier, Mauricette
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2014
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