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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
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Praca naukowa / Uniwersytet Ekonomiczny w Katowicach
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Brands : interdisciplinary perspectives
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International journal of nonprofit and voluntary sector marketing
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Global innovation and entrepreneurship : challenges and experiences from East and West
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Marketingaspekte : Festschrift für Prof. Gerhard A. Wührer zum 65. Geburtstag
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Marken-Audit : Skizze und Erfahrungen mit einem holistischen Markencontrolling
Baumgarth, Carsten
- In:
Marken- und Kommunikationscontrolling
,
(pp. 29-40)
.
2016
Persistent link: https://www.econbiz.de/10011572098
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