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~isPartOf:"Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext"
~isPartOf:"The Routledge companion to digital consumption"
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Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
The Routledge companion to digital consumption
NBER working paper series
7
SpringerLink / Bücher
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Harvard business review : HBR
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E-marketing ; Vol. 1
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International journal of business information systems : IJBIS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Management science in hospitality and tourism : theory, practice, and applications
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Consumer information systems and relationship management : design, implementation, and use
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Ungenutzte Potenziale: Kundenservicedaten in der Marktforschung nutzen
Scharf, Michael
- In:
Marktforschung der Zukunft - Mensch oder Maschine? : …
,
(pp. 281-295)
.
2016
Persistent link: https://www.econbiz.de/10011550659
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The rise of the customer database : from commercial surveillance to customer production
Pridmore, Jason
;
Zwick, Detlev
- In:
The Routledge companion to digital consumption
,
(pp. 102-112)
.
2013
Persistent link: https://www.econbiz.de/10009689951
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3
Self-disclosure
Weijo, Henri
- In:
The Routledge companion to digital consumption
,
(pp. 346-355)
.
2013
Persistent link: https://www.econbiz.de/10009690720
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4
Online privacy : concepts, issues and research avenues for digital consumption
Grant, Ian
;
Waite, Kathryn
- In:
The Routledge companion to digital consumption
,
(pp. 333-345)
.
2013
Persistent link: https://www.econbiz.de/10009690721
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