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isPartOf:"Consumer information systems and relationship management : design, implementation, and use"
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Betriebliches Informationssystem
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Beziehungsmarketing
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Business intelligence system
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Nike <Firma>
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Consumer information systems and relationship management : design, implementation, and use
NBER working paper series
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Harvard business review : HBR
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Journal of economics & management strategy : JEMS
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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E-marketing ; Vol. 1
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Electronic markets : the international journal on networked business
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovationen und Innovationsmanagement in der Finanzbranche
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International journal of business information systems : IJBIS
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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Journal of competition law & economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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Management science in hospitality and tourism : theory, practice, and applications
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NBER Working Paper
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Pervasive advertising
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essentials
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American economic journal
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Benchmarking : an international journal ; BIJ
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
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