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~person:"Baecke, Philippe"
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Beziehungsmarketing
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Customer acquisition
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Customer analysis
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Baecke, Philippe
Fink, Klaus-J.
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Van den Poel, Dirk
6
Gebhardt-Seele, Stephan
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Fader, Peter
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Kirchner, Jens
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Kreutzer, Ralf T.
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
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Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
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