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person:"Baecke, Philippe"
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Search: subject_exact:"Kundenakquise"
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Beziehungsmarketing
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Customer acquisition
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Customer analysis
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Kundenanalyse
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Kundengewinnung
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Relationship marketing
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Räumliche Interaktion
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Baecke, Philippe
Fink, Klaus-J.
7
Van den Poel, Dirk
6
Gebhardt-Seele, Stephan
5
Fader, Peter
4
Kirchner, Jens
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Kreutzer, Ralf T.
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Bradlow, Eric T.
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D'Haen, Jeroen
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Limbeck, Martin
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Albadvi, Amir
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Das, Subhasish
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Devezer, Berna
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Drèze, Xavier
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Flachenäcker, Robert
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Fornell, Claes
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Francis, Jere R.
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Ihlenburg, Ditmar
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Joireman, Jeff
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Keil, Matthias
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
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Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
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