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~type_genre:"Working Paper"
~subject:"Customers"
~subject:"Datenqualität"
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Search: subject_exact:"Kundenakquisition"
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Predicting customer profitability during acquisition : finding the optimal combination of data source and data mining technique
D'Haen, Jeroen
;
Van den Poel, Dirk
;
Thorleuchter, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667730
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Die Dynamik von Kundenlebenszyklen bei Neukunden - dargestellt am Beispiel eines Versicherungsunternehmens
Maier, Jens
;
Scheffler, Constance
-
2009
Persistent link: https://www.econbiz.de/10003858883
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