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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Customer acquisition
4
Kundengewinnung
4
Game theory
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
12
Springer eBook Collection
8
Journal of marketing
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Springer eBooks / Business and Economics
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard-Business-Manager : das Wissen der Besten
4
Journal of retailing and consumer services
4
Springer eBook Collection / Business and Economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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BestMasters
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Essentials
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Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Hamburger Schriften zur Marketingforschung
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Handbuch Zielgruppenmanagement
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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Journal of the Academy of Marketing Science
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Kellogg on marketing : the marketing faculty of the kellog school of management
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MAEKAS-Projektbericht : MAEKAS Initiative zur nachhaltigen Schienenlogistik ; Management von Projektbezogenen Allianzen zwischen lokalen und überregionalen Eisenbahnverkehrsunternehmen für kundenspezifische Akquisitionsstrategien
2
Management Know-how für die Praxis
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Moderner Bankvertrieb im Dienst des Kunden : neue Wege zu einem kundenzentrierten Marktauftritt
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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Zeitschrift der Unternehmensberatung : ZUb
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Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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jeder-ist-unternehmer.de
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Asia Pacific journal of marketing and logistics
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Banking and information technology : BIT ; a strategic report for top management
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ECONIS (ZBW)
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 500-522
Persistent link: https://www.econbiz.de/10011744812
Saved in:
2
Optimal referral bonuses with asymmetric information : firm-offered and interpersonal incentives
Kornish, Laura J.
;
Li, Qiuping
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003973183
Saved in:
3
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
4
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
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