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person:"Schumacher, Hans-Georg"
~person:"Drèze, Xavier"
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Search: subject_exact:"Kundenakquisition"
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
4
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Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
Saved in:
2
Qualifizierte Neukundengewinnung im Firmenkundengeschäft : so erreichen Sie wertvolle Kontakte zu neuen Firmenkunden im Versicherungsbereich
Schumacher, Hans-Georg
-
2011
-
3. Aufl.
Persistent link: https://www.econbiz.de/10009010876
Saved in:
3
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 289-320
Persistent link: https://www.econbiz.de/10003913766
Saved in:
4
Qualifizierte Neukundengewinnung im Firmenkundengeschäft : so erreichen Sie wertvolle Kontakte zu neuen Firmenkunden im Versicherungsbereich
Schumacher, Hans-Georg
-
2008
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003723188
Saved in:
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