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~subject:"Theory"
~person:"Braehler, Matthias"
~person:"Dippold, Katrin"
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A model of heterogeneous multicategory choice for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
-
2011
Persistent link: https://www.econbiz.de/10009155406
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2
A model of heterogeneous multicategory choice for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
- In:
Review of marketing science
11
(
2013
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10010189571
Saved in:
3
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
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