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How to succeed in the digital age : strategies from 17 top managers
SpringerLink / Bücher
92
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of retailing and consumer services
21
Journal of business research : JBR
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Research
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Springer eBook Collection
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Hamburger Schriften zur Marketingforschung
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Journal of marketing theory and practice
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Munich Business School Working Paper
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Psychology & marketing
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Gabler Research
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Harvard business review : HBR
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Journal of consumer behaviour : an international research review
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The service industries journal
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Wirtschaftswissenschaft
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Harvard-Business-Manager : das Wissen der Besten
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Kundenmanagement & Electronic Commerce
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Schriftenreihe Studien zum Konsumentenverhalten
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Berichte aus der Betriebswirtschaft
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BestMasters
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Cogent business & management
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Die Bank
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Diskussionspapier
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Exploring the rise of fandom in contemporary consumer culture
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Innovatives Markenmanagement
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of the Academy of Marketing Science
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Nomos eLibrary / Wirtschaft
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ECONIS (ZBW)
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The fragmented market : services in the digital age
Buch, Rolf
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 201-216)
.
2014
Persistent link: https://www.econbiz.de/10010341225
Saved in:
2
The SOCIAL revolution : how to transform your company into a social enterprise and your customers into friends for life
Benioff, Marc R.
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 185-199)
.
2014
Persistent link: https://www.econbiz.de/10010341227
Saved in:
3
Customer-oriented approaches in a digitized media world : a progress report
Döpfner, Mathias
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 165-180)
.
2014
Persistent link: https://www.econbiz.de/10010341229
Saved in:
4
Follow the orange lion : how a bank succeeds at being different and the challenges it must face to do so
Boekhout, Roland
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 133-146)
.
2014
Persistent link: https://www.econbiz.de/10010341246
Saved in:
5
Is the hybrid customer for real? : the customer in the insurance industry of the future
Hofmann, Markus Oscar
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 121-130)
.
2014
Persistent link: https://www.econbiz.de/10010341254
Saved in:
6
Intelligent networking in the home of the future : the fundamental transformation of the roles of consumers and companies through the refurbished energy system
Teyssen, Johannes
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 107-118)
.
2014
Persistent link: https://www.econbiz.de/10010341267
Saved in:
7
Facing up to Big Data and coming out on top : the digital communication revolution
Hainer, Herbert
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 95-105)
.
2014
Persistent link: https://www.econbiz.de/10010341273
Saved in:
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