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Beziehungsmarketing
2
Bonus
2
Consumer behaviour
2
Konsumentenverhalten
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Kundenbindung
2
Kundenbindungsprogramm
2
Loyalty program
2
Relationship marketing
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Customer value
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Deutschland
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Germany
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Inter-firm cooperation
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Kundenkarte
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German
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Glusac, Nikola
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Papenhoff, Heike
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Gabler Edition Wissenschaft
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
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Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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SpringerLink / Bücher
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European journal of marketing : EJM
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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The journal of services marketing
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International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
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NBER working paper series
7
The international review of retail, distribution and consumer research
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The service industries journal
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International journal of retail & distribution management
6
Journal of marketing research : JMR
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Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Papenhoff, Heike
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772599
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Der Einfluss von Bonusprogrammen auf das Kaufverhalten und die Kundenbindung von Konsumenten : eine theoretische und empirische Analyse
Glusac, Nikola
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003109020
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