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Search: subject_exact:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
9
Loyalty program
9
Consumer behaviour
5
Konsumentenverhalten
5
Airline
4
Fluggesellschaft
4
Beziehungsmarketing
3
Relationship marketing
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Brand management
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Dienstleistungsqualität
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Markenführung
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Online retailing
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Online-Handel
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Air passenger transport
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Ancillary revenues
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Biological data
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Biologische Daten
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Brand
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City breaker
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Co-branded credit cards
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Credit card
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Cultural identity
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Customer retention
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Customer satisfaction
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Discrete choice
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Discrete choice models
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Diskrete Entscheidung
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Frequent Flyer Program
1
Frequent flyer passenger
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Gran Canaria
1
Kreditkarte
1
Kulturelle Identität
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Kundenbindung
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Kundenzufriedenheit
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Leistungsmotivation
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Yi, Youjae
2
Ahn, Sun Joo
1
Alexander, Veronika
1
Boer, Evert R. de
1
Castillo-Manzano, José I.
1
Espino, Raquel
1
Gudmundsson, Sveinn Vidar
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Kim, Claire Heeryung
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Kim, Kyongseok
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López-Valpuesta, Lourdes
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Martín, Juan Carlos
1
Nadal Reales, Celia
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O'Connell, John F.
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Román García, Concepción
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Sajtos, Laszlo
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Suh, Jung-chae
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Tripp, Sophie
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Yit Sean Chong
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Zak, Paul J.
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Psychology & marketing
Journal of air transport management
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo
;
Yit Sean Chong
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
Saved in:
2
An examination of the revenue generating capability of co-branded cards associated with Frequent Flyer Programmes
Nadal Reales, Celia
;
O'Connell, John F.
- In:
Journal of air transport management
65
(
2017
),
pp. 63-75
Persistent link: https://www.econbiz.de/10011785603
Saved in:
3
Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
Saved in:
4
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Saved in:
5
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
6
Living "up in the air" : meeting the frequent flyer passenger
Castillo-Manzano, José I.
;
López-Valpuesta, Lourdes
- In:
Journal of air transport management
40
(
2014
),
pp. 48-55
Persistent link: https://www.econbiz.de/10010412013
Saved in:
7
Do comsumption goals matter? : the effects of online loyalty programs in the satisfaction-loyalty relation
Suh, Jung-chae
;
Yi, Youjae
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 549-557
Persistent link: https://www.econbiz.de/10009575078
Saved in:
8
30 years of frequent flyer programs
Boer, Evert R. de
;
Gudmundsson, Sveinn Vidar
- In:
Journal of air transport management
24
(
2012
),
pp. 18-24
Persistent link: https://www.econbiz.de/10009702366
Saved in:
9
Evaluating frequent flyer programs from the air passengers' perspective
Martín, Juan Carlos
;
Román García, Concepción
; …
- In:
Journal of air transport management
17
(
2011
)
6
,
pp. 364-368
Persistent link: https://www.econbiz.de/10009410726
Saved in:
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