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~subject:"Fluggesellschaft"
~person:"Mattila, Anna S."
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Search: subject_exact:"Kundenbindungsprogramm"
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Fluggesellschaft
Beziehungsmarketing
7
Kundenbindungsprogramm
7
Loyalty program
7
Relationship marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Customer satisfaction
5
Kundenzufriedenheit
5
Dienstleistungsqualität
2
Loyalty reward programs
2
Service quality
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loyalty reward program
2
Airline
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Beschwerdemanagement
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Compensation system
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Complaint management
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Construal level
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Corporate Social Responsibility
1
Corporate social responsibility
1
Cumulative satisfaction
1
Customer engaged behavior
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Delight
1
Discrete emotions
1
Donations
1
Emotion
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Experiment
1
Experimental design
1
Fundraising
1
Loyalty reward program
1
Prosociality
1
Recovery compensation
1
Reward type
1
Service failure
1
Service recovery
1
Social status
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Sozialer Status
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Spillover effect
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Mattila, Anna S.
Behrens, Christiaan
2
Boer, Evert R. de
2
Kjellberg, Hans
2
Agostini, Claudio A.
1
Appelmann, Eva
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Araujo, Luis
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Hilverkus, Sascia
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Hossain, Muhammed Zakir
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Huber, Frank
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Hwang, Yoo Hee
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Inostroza, Diego
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Jong, Gerben de
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Kim, Su Jung
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
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