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~subject:"Food retailing"
~subject:"Customer retention"
~person:"Demoulin, Nathalie T. M."
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Journal of retailing and consumer services
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On the impact of loyalty cards on store loyalty : does the customers' satisfaction with the reward scheme matter?
Demoulin, Nathalie T. M.
;
Zidda, Pietro
- In:
Journal of retailing and consumer services
15
(
2008
)
5
,
pp. 386-398
Persistent link: https://www.econbiz.de/10003742280
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