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~subject:"Hotel industry"
~type_genre:"Konferenzbeitrag"
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Hotel industry
Kundenbindungsprogramm
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Loyalty program
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The financial impact of loyalty programs in the hotel industry : a social exchange theory perspective
Lee, Johnny JiungYee
;
Capella, Michael L.
;
Taylor, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2139-2146
Persistent link: https://www.econbiz.de/10010400098
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