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~subject:"Relationship marketing"
~person:"Mimouni Chaabane, Aïda"
~isPartOf:"Journal of business research : JBR"
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Beziehungsmarketing
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Kundenbindungsprogramm
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Loyalty program
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Journal of business research : JBR
International journal of retail and distribution management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Perceived benefits of loyalty programs : scale development and implications for relational strategies
Mimouni Chaabane, Aïda
;
Volle, Pierre
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003909520
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