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isPartOf:"Journal of promotion management : JPM"
~subject:"Indien"
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Journal of promotion management : JPM
International journal of Indian culture and business management : IJICBM
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International journal of business and globalisation : IJBG
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International journal of economics and business research : IJEBR
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International journal of electronic customer relationship management : IJECRM
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The effectiveness of sales promotion tools among Indian consumers : an empirical study
Mittal, Manish
;
Sethi, Poojae
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10009248104
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