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isPartOf:"Journal of promotion management : JPM"
~subject:"Theory of preferences"
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Theory of preferences
Consumer behaviour
6
Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Sales promotion
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Verkaufsförderung
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Präferenztheorie
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Rabatt
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Rebate
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discount
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local coupons
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acquisition utility
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choice based conjoint analysis
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choice-based conjoint analysis
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coupon preferences
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coupon proneness
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coupon redemption
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millennials
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segmentation
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transaction utility
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Divine, Richard L.
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Spralls, Samuel A.
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Journal of promotion management : JPM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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Have the mobile coupon preferences of millennials changed?
Spralls, Samuel A.
;
Divine, Richard L.
;
Garber, Michael S.
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011632063
Saved in:
2
Choice-based conjoint analysis of the local coupon preferences of millennials
Garver, Michael S.
;
Divine, Richard L.
;
Spralls, Samuel A.
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 240-249
Persistent link: https://www.econbiz.de/10010373821
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