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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Towards a multi-criteria decision support framework for customer relationship management system selection
Zakhariya, Halyna
;
Kosch, Lubov
;
Friedrich, Ina
; …
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2013
Persistent link: https://www.econbiz.de/10011609318
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Discussion of a CRM system selection approach with experts : selected results from an empirical study
Friedrich, Ina
;
Sprenger, Jon
;
Breitner, Michael H.
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2010
Persistent link: https://www.econbiz.de/10009130005
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