//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundengewinnung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer acquisition
6
Kundengewinnung
6
Beziehungsmarketing
3
Relationship marketing
3
B-to-B-Marketing
2
Brand management
2
Business-to-business marketing
2
Customer value
2
Kundenwert
2
Markenführung
2
USA
2
United States
2
Advertising
1
Advertising effects
1
Auswahl
1
Big Data
1
Big data
1
Brand image
1
Consumer behaviour
1
Customer data
1
Customer satisfaction
1
Handelsvertretung
1
Internet marketing
1
Konsumentenverhalten
1
Kundendaten
1
Kundenzufriedenheit
1
Markenimage
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Online-Marketing
1
Selection
1
Social Web
1
Social web
1
Theorie
1
Theory
1
Trade intermediation
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Kumar, V.
2
Bhagwat, Yashoda
1
Chatterjee, Sharmila C.
1
Gensler, Sonja
1
Goetz, Oliver
1
Grewal, Rajdeep
1
Heitmann, Mark
1
Hofstede, Frenkel ter
1
Krafft, Manfred
1
Leeflang, Peter
1
Lehmann, Donald R.
1
Leone, Robert P.
1
Lilien, Gary L.
1
Neslin, Scott A.
1
Petersen, J. Andrew
1
Sabnis, Gaurav
1
Stahl, Florian
1
Tillmanns, Sebastian
1
Vries, Lisette de
1
Zhang, Xi Alan
1
more ...
less ...
Published in...
All
Journal of marketing
SpringerLink / Bücher
12
Springer eBook Collection
8
Springer eBooks / Business and Economics
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Edition Sales Excellence
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard-Business-Manager : das Wissen der Besten
4
Journal of retailing and consumer services
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
2
BestMasters
2
Essentials
2
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
2
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
2
Hamburger Schriften zur Marketingforschung
2
Handbuch Zielgruppenmanagement
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MAEKAS-Projektbericht : MAEKAS Initiative zur nachhaltigen Schienenlogistik ; Management von Projektbezogenen Allianzen zwischen lokalen und überregionalen Eisenbahnverkehrsunternehmen für kundenspezifische Akquisitionsstrategien
2
Management Know-how für die Praxis
2
Moderner Bankvertrieb im Dienst des Kunden : neue Wege zu einem kundenzentrierten Marktauftritt
2
Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
Zeitschrift der Unternehmensberatung : ZUb
2
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
2
jeder-ist-unternehmer.de
2
Advances in mergers and acquisitions
1
Akquise konkret
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Asia Pacific journal of marketing and logistics
1
Banking & finance aktuell
1
Banking and information technology : BIT ; a strategic report for top management
1
Basics
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to separate the wheat from the chaff : improved variable selection for new customer acquisition
Tillmanns, Sebastian
;
Hofstede, Frenkel ter
;
Krafft, Manfred
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10011697517
Saved in:
2
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
3
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
4
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
5
The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C.
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10009725660
Saved in:
6
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->