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Beziehungsmarketing
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Customer data
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Kundendaten
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Relationship marketing
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Experten
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Experts
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Management information system
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Management-Informationssystem
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Breitner, Michael H.
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IWI-Diskussionsbeiträge
NBER working paper series
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SpringerLink / Bücher
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard business review : HBR
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Journal of economics & management strategy : JEMS
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Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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The Routledge companion to digital consumption
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Advances in knowledge acquisition, transfer, and management (AKATM) book series
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Apps management and e-commerce transactions in real-time
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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Artificial intelligence in marketing
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Business horizons
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E-marketing ; Vol. 1
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Electronic markets : the international journal on networked business
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovationen und Innovationsmanagement in der Finanzbranche
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Innovatives Markenmanagement
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Interaktives Marketing
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International journal of business information systems : IJBIS
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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Journal of competition law & economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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Management science in hospitality and tourism : theory, practice, and applications
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NBER Working Paper
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Pervasive advertising
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Série scientifique / CIRANO, Centre Interuniversitaire de Recherche en Analyse des Organisations
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Working paper / National Bureau of Economic Research, Inc.
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essentials
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American economic journal
1
Benchmarking : an international journal ; BIJ
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Chapman & Hall/CRCthe R series (CRC press)
1
Consumer information systems and relationship management : design, implementation, and use
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Towards a multi-criteria decision support framework for customer relationship management system selection
Zakhariya, Halyna
;
Kosch, Lubov
;
Friedrich, Ina
; …
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2013
Persistent link: https://www.econbiz.de/10011609318
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Discussion of a CRM system selection approach with experts : selected results from an empirical study
Friedrich, Ina
;
Sprenger, Jon
;
Breitner, Michael H.
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2010
Persistent link: https://www.econbiz.de/10009130005
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