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person:"Matzler, Kurt"
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Search: subject_exact:"Kundenintegration"
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Customer integration
7
Kundenintegration
7
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4
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Matzler, Kurt
Herstatt, Cornelius
35
Hollebeek, Linda D.
30
Piller, Frank T.
28
Hippel, Eric von
26
Füller, Johann
19
Reichwald, Ralf
19
Büttgen, Marion
18
Bruhn, Manfred
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Edvardsson, Bo
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Brodie, Roderick J.
14
Franke, Nikolaus
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Jacob, Frank
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Witell, Lars
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Brem, Alexander
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Conduit, Jodie
13
De Jong, Jeroen P. J.
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Ihl, Christoph
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Schreier, Martin
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Fließ, Sabine
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Leimeister, Jan Marco
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Oliveira, Pedro
12
Ramaswamy, Venkatram
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Cova, Bernard
11
Hajli, Nick
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Hyysalo, Sampsa
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Lettl, Christopher
11
Möslein, Kathrin
11
Raasch, Christina
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Rahman, Zillur
11
Schweisfurth, Tim
11
Bilgram, Volker
10
Bretschneider, Ulrich
10
Hadwich, Karsten
10
Jaakkola, Elina
10
Kleinaltenkamp, Michael
10
Nambisan, Satish
10
Hienerth, Christoph
9
Kristensson, Per
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Creativity and innovation management
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Der Markt : international journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im Tourismus : Wettbewerbsvorteile durch neue Ideen und Angebote
1
Journal of management information systems : JMIS
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Journal of marketing management : MM
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1
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
2
Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann
;
Matzler, Kurt
;
Hutter, Katja
;
Hautz, Julia
- In:
Creativity and innovation management
21
(
2012
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
Saved in:
3
Avatar-based innovation : how avatars experience co-creation projects in second life
Matzler, Kurt
;
Füller, Johann
;
Kohler, Thomas
; …
- In:
Problems and perspectives in management : PPM ; …
9
(
2011
)
2
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009230666
Saved in:
4
Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth A.
;
Füller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
Saved in:
5
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann
;
Faullant, Rita
;
Matzler, Kurt
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Saved in:
6
Innovation creation in online consumer groups
Jawecki, Gregor
;
Füller, Johann
;
Matzler, Kurt
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003929451
Saved in:
7
Methoden zum Einbezug innovativer Kunden : der Lead User Ansatz
Bidmon, Sonja
;
Matzler, Kurt
- In:
Innovationen im Tourismus : Wettbewerbsvorteile durch …
,
(pp. 177-195)
.
2006
Persistent link: https://www.econbiz.de/10003324081
Saved in:
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